Branding & UI / UX

In August 2016 I had the chance to jump on a project backed by some of the biggest football teams in europe. Dugout is essentially a social media platform for the football fan. It allows you to interact with the players and clubs more closely as they generate content themselves on the website and app.

From the start we as a team worked on creating a chaotic branding for Dugout to try and reference all the teams, players and fans interacting. Whilst the actual UI was meant to be more reserved in its planning for a seamless experience. 

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